The best products aren’t created by solving the problem that’s presented. They’re created by discovering the problem that’s actually preventing success.
how i Work
I partner with organizations to uncover the behaviors, motivations, and workflow constraints that shape real-world decisions. By combining human factors engineering, behavioral research, product strategy, and hands-on product design, I help teams move from uncertainty to confident product decisions—and carry those decisions through Figma, design systems, accessibility, engineering collaboration, and implementation.
01
Define the Right Problem
I immerse myself in the problem space to understand not only the obvious challenges, but also the subtle behaviors, motivations, and environmental constraints that determine whether a solution succeeds.
02
Align Around Evidence
I help organizations reconcile business goals, user perspectives, and observed behaviors so strategic decisions are grounded in evidence rather than assumptions.
03
Design With Intention
Once the right direction is clear, I translate strategy into production-ready experiences through Figma, interaction design, design systems, accessibility, prototyping, and close collaboration with Product and Engineering.
04
Measure What Matters
Every engagement should leave the organization with greater clarity, stronger alignment, and more confidence in the decisions shaping its products.
Featured Work
My belief
People rarely struggle because they’re incapable. More often, they struggle because products, systems, and processes were designed around assumptions instead of observed behavior.
“
Jenn reframed our problem, aligned stakeholders, and delivered a UX vision that lifted engagement metrics across our product suite.
Aya Nakamura — VP Product, Science37
Jenn Isbell | Principal Product Designer / Strategist 